Now considered a heritage brand, the renamed London Fog company remains one of the country’s prominent outerwear brands. Each new parent company added additional products and marketed them differently. The company changed hands a few times, starting in 1976. Mens Vtg LONDON FOG Fur Lined Blue Rain Over Coat Trench size 44 long USED. ![]() VTG LONDON FOG MAINCOATS 40s short Textured Polyester Beige Removable Fur Lining. During the 1970s, two out of every three raincoats owned in America was a London Fog. London Fog Maincoats Mens Size 40 Reg Vintage Fur Lined Khaki Trench Coat. Most importantly, he released quality everyday menswear and womenswear at affordable prices. He added luggage, umbrellas, fashion accessories, kidswear, and eyewear to the product lines. In the early 1960s, Myers’ son, Jonathan, took over and gave the company a fresh new look. A successful women’s version soon followed. The garment was an all-weather trench coat that sold for thirty dollars and helped make Londontown mainstream. Using a blend of Dacron and cotton, the “London Fog Maincoat” was a phenomenal success upon its 1954 launch. ![]() Wanting to take his products to the next level, he began working hand-in-hand with DuPont on a new waterproof material he could apply to his coats. The ability to fill the order in a timely fashion with quality coats inspired Myers to refocus his company on outerwear.ĭuring the 1950s, Londontown continued to manufacture these military raincoats, selling them to department store chains like JCPenney, Montgomery Ward, and Sears. ![]() London Fog Trench Rain Coat Size 42 X-Long Black Calibre Cloth by Reeves Matrix. Vintage London Fog Main coats Lined Trench Coats Made In USA Size 44 REG Men. During World War II, Londontown received a government contract to produce ten thousand raincoats for American soldiers. Vintage London Fog Maincoats Men’s Lined Trench Coat Jacket Navy Blue Size 56R. After renaming it Londontown Manufacturing, Myers focused on making quality menswear at affordable prices. When the store closed during the Great Depression, the ambitious young adult decided to buy the workplace. In 1923, a sixteen-year-old named Israel Myers began working at a popular menswear and outerwear store named Londontown Clothing Company in Baltimore, Maryland. London Fog Maincoats Trench Coat Mens 42 REG Navy Blue Jacket Made USA Vintage.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |